Breathe in Love
I've got folders full of posters from the past that inspire our project. It's astounding how many of these past campaigns have seen real world success since they were launched. Art like this truly is a part of creating change.
Here is one I just effing adore by PETER MAX:
BREATHE IN LOVE was created as a public-service promotional poster for the American Cancer Society in 1970. Peter Max is a German psychedelic and pop artist best known for his commercial work and his obvious influence on The Beatles' Yellow Submarine. This print has exactly the figurative quality we've aimed for in our prints. The colors. The collage. The freedom of it all. I just love it. Worth noting, from 1965 to 2024, the prevalence of cigarette smoking in the U.S. has decreased from about 42 percent to 11 percent.
I've also got folders full of quotes. All the ancillary tasks it takes to be in this fight can lead me to forget why we're doing this in first place. So I'm constantly going back through quotes and articles and essays by folks I admire to remind myself - if we can imagine an amazing live-able future, we can create one. Here's one of my favs from the 2021 Harper's essay Prayer For A Just War by author Greg Jackson.
This post went our as part of my June 2024 newsletter. That whole newsletter is archived here if you wanna see what we were up to then.